Abstract
The purpose of this paper is to review the findings of early propaganda analyses, trace and explain the decline in propaganda studies, and offer potential applications of these early findings to modern mass communication research. These early studies, conducted from the 1920s to the 1960s, were the foundation upon which the field of communication studies was built. A paradigm shift in the late 1940s, which firmly took hold in the 1960s, led to the abandonment of this field and the valuable results it yielded. However, propaganda studies could be examined using current theories of mass communication effects.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
