Abstract
Understanding of marketing, focused on customers, is required to study of understanding the tendency of consumption and the habits of potential customers in businesses better. Factors such as time, family, brand preferences, product diversity, using of internet, advertising, colors, fashion, age, gender, education can be effective in the preferences of consumption and the customers. Economic literacy analyses the revision of different options, identifications the costs and profits, the results of changes in economicsituations in interpretation and resolution of economic problems this provides to bemore consciousconsumer in a sense. In this notice,the relationships betweeneconomicliteracy and consumer preferences will be researched. The sample of
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