Abstract
Abstract: The Investment Industry is highly growing amidst the pandemic issues. Today with developing infrastructure we have numerous options in the investing industry. Investments are broadly classified into 2 types, namely the active and passive. The active investment requires investor to change their assets in the portfolio as per the trends of market and requires knowledge, time , patience. The passive doesn’t need you to be active and is termed as buy and hold strategy of the industry. This is for ones who cannot indulge completely. Active includes high investment and the passive includes smaller investments. The risk in active increases with increase in buying and selling of assets and securities where as passive risk reduces with longer time of hold to the securities. Therefore the study solely focuses on both factors and to assess the changes in behaviour pattern of citizens of India in terms of investment. Their behaviour is observed on majority parameters and also how technology has changed the phase of industry. In the present study, the researcher has tried to understand the mindset of Indian citizens and their attitude towards investment and its changing patterns. The researcher tries to convince the readers to understand and be aware of all forms of Investment. The pandemic era has created a vacuum of lack of capital. The study has tried to incorporate maximum aspects to justify the study. The investment industry has totally become electronic controlling with improvement in technology for easy usages, reach and access.
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