A Research on the Effects of Partnership between Consultant and Client in Accordance with Differentiation of Innovative Organizational Culture on the Consulting Performance

Abstract

This study aimed to verify the moderating effects of innovative organizational culture for customers’ change on the effects of partnership between consultant and client on the consulting performance. This study performed an empirical research through a survey targeting the companies that had received consulting for once or more. Based on the LIKERT 5-Point Scale, the survey items included five demographic questions, six questions about partnership between consultant and client as an independent variable, six questions about consulting performance as a dependent variable, and four questions about innovative organizational culture as a moderating variable. Using the SPSS 23.0 for the empirical analysis, the factor analysis was not conducted as there was just one independent variable. The moderating effects were verified through the reliability analysis, correlation analysis, and regression analysis. As there was just one independent variable, the factor analysis was not performed. In the results of reliability analysis, the Cronbach Alpha values were all 0.6 or more. In the results of correlation analysis, the correlations between partnership and consulting performance(0.529), partnership and innovative organizational culture(0.328), and innovative organizational culture and consulting performance(0.656) were a bit high in the significance probability as 0.000. In the results of reliability analysis and correlation analysis, there were no problems with the measuring tools. In the results of regression analysis, the partnership had significant effects on the consulting performance. In the results of analyzing the moderating effects, the R2 value was increased and the significance probability was under 0.05, so that the moderating effects of innovative organizational culture were verified. Even though the partnership has effects on the consulting performance, if there is no organizational will to change, it could have negative effects on the consulting performance. In the future, there should be more researches on methods to strengthen the partnership and also design and development of measuring tools for new competencies of consultants as an element of partnership.