Abstract
This research was done with the aim to investigate the effect of social media on tendency to entrepreneurship and business establishment. The aim of applied research and methods used in this survey was a descriptive survey research. A standard questionnaire was used to collect relevant data in this study. The reliability of each questionnaire was estimated 0.779, 0.806 and 0.798. The population study is Iranian entrepreneurs who are active in social media and number of them is uncertain; A sample of 120 active Iranian entrepreneurs were selected as target and a questionnaire was distributed among these individuals. To collect the information and necessary data to evaluate the hypotheses of the research, a questionnaire and SPSS and LISREL software were evaluated. At inferential comprehension level, techniques of Kolmogorov-Smirnov test for being normal, Pearson correlation test and structural equation modelling were used to test the hypotheses. Based on the results, the hypotheses were accepted.
Highlights
Tendency to entrepreneurship, refers to a set of policies and practices that are the basis to get entrepreneurial decisions and activities in companies
Refers to a set of policies and practices that are the basis to get entrepreneurial decisions and activities in companies. Many researchers consider it as a strategic orientation for achieving competitive advantage in companies, in which companies achieve to it by designing, developing and implementing their goals and using their own strategies based on entrepreneurial principles
The tendency toward entrepreneurship is a kind of management philosophy and total behavior of the company, which is associated with the nature of entrepreneurship
Summary
Refers to a set of policies and practices that are the basis to get entrepreneurial decisions and activities in companies. For this reason, many researchers consider it as a strategic orientation for achieving competitive advantage in companies, in which companies achieve to it by designing, developing and implementing their goals and using their own strategies based on entrepreneurial principles. As an element of strategic orientation, the tendency of entrepreneurship indicates the type of companies’ decisions and creative style in
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