Abstract
Current study aims to identify the factors affecting investment behavior of the corporate and individual investors, and also to make a comparative study of the investment behavior of both the corporate and individual investors from Southern India. The study was primarily based on the perception of the investors and the data was collected from 576 investors (304 individual investors and 272 corporate investors) from four major cities of South India namely; Bangalore, Hyderabad, Chennai and Visakhapatnam using questionnaire method. Researcher has identified total four factors which successfully represent the investment behavior of the corporate and individual investors. These factors are mainly; Investors related factors, Market or environment related factor, Investment related factors and Company specific factors. Further, it was found from the comparative analysis of the corporate and individual investors, that there is a significant difference in the investment behavior of the corporate and individual investors from Southern India.
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