A Research on Influence of Social Media Communications on Selection of Hotels Among Domestic Tourists in Tamil Nadu

Abstract

In the context of tourism, tourists are generally using social media for getting information, putting their contents and messages and sharing their stay related experiences in hotels, connecting with other tourists across various tourism destinations and exploring new choices of hotels in tourist places. Half of domestic tourists realize that the level of social media communications about hotels is high and significant difference is prevailing among profile of domestic tourists and their view on social media communications about hotels. Ratings of hotels by others, review of others about hotels, experience of others about hotels, user generated contents about hotels, services and products of hotels and location of hotels provided by social media communications have positive and significant influence on selection of hotels among domestic tourists. To improve selection of hotels among domestic tourists, social media should share picture of hotels and must give complete details on services and products of hotels