Abstract
With the rapid development of big data and Internet technology, the tourism industry is actively combining with big data and new technologies. As a service industry, how to accurately understand the concerns of tourists and create a good tourism destination image has become the key to the management and development of scenic spots. Taking Sanwei Bookstore -Lu Xun's residence as the research case, this paper uses Octopus software to collect Ctrip network comments and use RostCM6 to make a qualitative analysis of the online comments made by tourists. Through big data analysis, the paper discusses the image perception of domestic tourists for the destination from the cognitive image, emotional image and overall image, and puts forward targeted suggestions on this basis, in order to improve the image perception of Sanwei Bookstore- Lu Xun's residence and speed up the development of its study tourism.
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