Abstract
In the information society, the soft power is actually a reflection of local culture and popular preference, so it has attracted the attention of all major countries.The purpose of this research is about the soft power of Chinese culture, taking Li Ziqi as a case.Li Ziqi’s videos has been recognized and appreciated by the government for its shaping of China’s national image in the cultural dimension，Judging from the attitude of official media such as People’s Daily and CCTV to its reporting.China also explore more possibilities for shaping its national image and present a more diversified, rich and wonderful China. With “high-speed rail”, “China C919 Plane” and other aspects, Li Ziqi is also a manifestation of China’s cultural Soft power.
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