Abstract

Abstract Electronic media in Western Europe are governed by ideals such as administration in the public interest without direct political control, and protection from the incalculable risks of commercial profit. In view of these and related ideals, electronic media in Europe, especially television, is intended to preserve some level of diversity in program content, with the will to engage even in uneconomical productions, within some “free space” reserved for quality programming independent of financial and market considerations. If public service organizations are to realize these ideals of European broadcast culture, it is essential that they benefit from the consensus of society as a whole regarding the use of communication technologies for cultural purposes.

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