Abstract
ABSTRACT This paper first briefly presents the environment and challenges that companies will encounter in the current decade, enhancing innovative society and business style. On this basis, the authors investigate the challenges that will impact the implementation of human resources management in companies as a cybernetic system. Because there exists a two-way link between the companies and the environment, this contribution also illustrates the link in the other direction and shows how a company can gain competitive advantage by effective human resources management. The point is that companies are moving from being knowledge-based to being creativity-based to be sustainable and innovative businesses. They need requisite holism in their conception and cybernetics in their action to succeed in this complex move. We suggest a cybernetic model aimed at meeting this need.
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