Abstract
The university website is important as a window for potential students. Its quality is directly associated with the image and reputation of the university, reflecting the level of the university. Therefore, it is vital that a university is able to establish a website that has a high level of usability, functionality, and creativity which can attract and retain the users. In order to have a rational understanding and learning from the experienced university websites, this study has selected the top 20 universities around the world where important elements from their websites are being studied and evaluated thoroughly. The elements include picture resolution, typography, layout, web structure and colour, type of information and content as well as the privacy and trust policy. The study provides important provision on how the world-class universities designed their websites which would potentially yield refinements to the current website of other universities around the globe.
Highlights
The media is evolving over the years along with technology development especially with the fast growth of the Internet in the mid to late 1990s which provides a platform for extensive information sharing by communication skills
Findings and Discussion The data collected from the Times Higher Education (THE) top 20 universities’ websites have been summarized and tabulated based on every element discussed in literature review
This research provides important direction for other universities around the globe to learn from world-class universities on how they manage and present their websites to the visitors
Summary
The media is evolving over the years along with technology development especially with the fast growth of the Internet in the mid to late 1990s which provides a platform for extensive information sharing by communication skills. It gives people the capability to access news and other information via the Internet at anytime from anywhere and on any form of digital devices (Heijden, 2003). These days, university websites have turned out to be an important part of lives for prospective students, current students, university staff, faculty, alumni and people around the world to seek information and gain knowledge. It is vital that a university is able to establish a website that has a high level of usability, functionality and creativity which can attract and retain the users
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