Abstract
Demand reduction has now been recognised as crucial to prevention of wildlife crime, but ideas for effectively decreasing demand are still in short supply. Two demand reduction strategies currently predominate, consumer education campaigns and legal prohibitions on consumption. But further strategies need to be found urgently, as Earth is losing wildlife at frightening rates. This paper argues for greater regulatory pluralism and a more systematic approach to addressing demand. The complex and multi-layered concept of demand is unpacked and current demand reduction activities by states and non-state actors are discussed. The paper identifies third parties (non-state non-offending actors) in prime positions to intervene to reduce demand and sets out diverse ways in which their capacities could be harnessed as part of a whole-of-society demand reduction response.
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