Abstract
This chapter explores the innovation landscape for the mobile content ecosystem building upon the hypothesis of the disruption potential of wearables. Google Glass is taken as the paradigm, as it offers direct access to network, becoming an eventual alternative to the smartphone. Equipment manufacturers lost traction as innovators right after the arrival of the iPhone in 2007, which brought a key innovation to the ecosystem. Observing the strategies of the different players operating in the supply side, two innovation scenarios are proposed for the debate: a sustaining-innovation based scenario, and a disruptive-innovation one. The main findings admit a clear disruption potential in wearables, mostly focused on the power of glasses as a driver to create a new wave of content, oriented towards augmented-reality features. However, it is still uncertain if these new devices can trigger a new era of innovation expanding its effects towards the whole ecosystem.
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