A Reflection on the Phenomenon of “argot” in linguistic view of landscape of Macao Shop

Lin Suzhen,Qin Guiping,K.H.M Mansur,Y Fu

doi:10.1051/e3sconf/202125103060

Abstract

the landscape of Macao shops is first architectural symbol, which has the significance of design, then landscape symbol, which has geographical significance, and also public regional symbol, which has sociological significance. No matter which kind of symbol, in the final analysis, the essence is the collection of symbolic elements, first manifested as language symbols, then is the political, economic, cultural, educational and other multi-element word-formation, and finally affect its written writing style and communication mechanism is comprehensive and pluralistic. This paper expounds the phenomenon of “argot” in the language landscape of Macao shops from the aspects of folk culture, industry linkage and resource particularity, hoping to arouse more thinking about Macao’s language landscape. It also hopes to provide some strategic thinking for changing the “single economic structure” mentioned in the outline.

Highlights

The Outline of the Guangdong-Hong Kong-Macau Greater Bay Area Development Plan points out that" the development gap within the Dawan area is still large, the synergy and inclusiveness need to be strengthened, and the phenomenon of homogeneous competition and resource mismatch still exists in some regions and fields."[1]
Does the phenomenon of homogeneous competition and resource mismatch exist in the landscape of Macao shops, especially in the language of shops? Ideological culture is the soul of the country and nation, while landscape culture is the face of region and city, and the language symbol in landscape is the soul of landscape
From the perspective of sociolinguistics, this paper focuses on whether there is homogenization in the language landscape of shops in the Bay area, and whether homogenization causes a vicious circle of competition

Summary

Introduction

The Outline of the Guangdong-Hong Kong-Macau Greater Bay Area Development Plan (hereinafter referred to as "the Outline ") points out that" the development gap within the Dawan area is still large, the synergy and inclusiveness need to be strengthened, and the phenomenon of homogeneous competition and resource mismatch still exists in some regions and fields."[1]. Does the phenomenon of homogeneous competition and resource mismatch exist in the landscape of Macao shops, especially in the language of shops?

Results

Conclusion