"A Red Card against Sex Tourism": Sex Panics, Public Emotions, and the 2014 World Cup in Brazil

Abstract

This article examines the campaigns against sex tourism and sex trafficking that have emerged with the advent of several mega-sporting events in Brazil. Drawing on ethnographic research conducted in Natal, one of the twelve host cities of the 2014 World Cup, it focuses on the appeal to emotions in mobilization against sex trafficking and sex tourism. Despite the recent turn to emotions in social sciences, including the role of emotions in politics, there is a dearth of study examining the intersections of emotions and moral panics. Yet expressions of disgust, anger, rage, or outrage commonly accompany moral panics issues. This article engages with how campaigns against sex tourism and sex trafficking associated with the 2014 World Cup materialize through emotional tropes iterated and reiterated in public spaces, or sex panics scripts. More specifically, this article identifies various scripts—the sexually innocent yet violated child, the bad gringo, and the enslaved woman—and points to what gives them their traction. Taken together, these emotional tropes are constitutive of an affective logic that both conflates justice with punishment and repression, and makes certain oppressive interventions and fraught alliances "feel right"—that is, publicly thinkable, possible, and acceptable.