A reconsideration on telling good stories about Chinese scientists and shaping the exemplary image of scientists amid the anti-pandemic campaign

Abstract

Shaping Chinese scientists’ positive social image is imperative to promote the spirit of scientists and scientific innovation. This paper studies the historical evolution and current situation of Chinese scientists’ social image and analyses the necessary elements for telling good stories about Chinese scientists. By introducing various work on shaping scientists’ image against the current background of anti-pandemic combat and the social influence of that work, the paper also explores how to tell the stories of scientists well in the post-pandemic era. Such research is significant for guiding further implementation of the Opinions on Further Promoting the Spirit of Scientists and Academic Integrity, telling good stories about scientists and establishing their good image. It is also meaningful in creating a scientific culture that advocates science, respects scientists and encourages scientific innovation.