Abstract
An axiom system is developed which casts Portfolio Theory in the framework of conjoint measurement. According to these axioms a set of gambles with uncertain outcomes can be represented with aspects of riskiness and expectation as components which can be used to predict or explain preferential choice. The axioms are qualitative, the representation is numerical. The system is based on similar conditions proposed by van Santen (1978, Journal of Mathematical Psychology,17, 14-20) which are shown to be insufficient to yield the representation characteristic of Portfolio Theory.
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