A reading of the migration of Venezuelans to Colombia through the memes that circulate on social networks: revenge and perverse representations

Abstract

espanolEl presente articulo es el resultado de una investigacion que analizo la incidencia de la migracion venezolana en los imaginarios que los colombianos tienen de los migrantes y de si mismos, asi como de la coyuntura sociopolitica actual de los dos paises, expresados a traves de “memes” que circulan en redes sociales, las cuales son tomadas como escenarios activos de la esfera politica que permiten observar las variaciones de la opinion publica. Metodologicamente, la investigacion se enmarco dentro del enfoque mixto (cualitativo –cuantitativo), a partir del analisis del discurso de un conjunto de memes extraidos de Facebook y Twitter, cuyos resultados preliminares se pusieron en contraste con los de encuestas y grupos focales dirigidos a ciudadanos colombianos, para identificar tipos de imaginarios en torno a la migracion venezolana y sus incidencias en la imagen que los colombianos tienen de su propia realidad y del migrante. EnglishThis article is the result of an investigation that analyzed the incidence of Venezuelan migration in the imaginary that Colombians have of migrants and of themselves, as well as of the current socio-political situation of the two countries, expressed through “memes” that circulate on social networks, which are taken as active scenarios of the political sphere that allow observing the variations in public opinion. Methodologically, the research was framed within the mixed approach (qualitative-quantitative), based on the analysis of the discourse of a set of memes extracted from Facebook and Twitter, whose preliminary results were contrasted with those of surveys and focus groups directed at Colombian citizens to identify types of imaginaries around Venezuelan migration and its impact on the image that Colombians have of their own reality and of the migrant