Abstract
Animations are widely used in mobile user interface design nowadays. By exploiting the noticeability of Motion Garaphics, interface designers can rapidly draw a user’s attention to salient objects. Such effects can be achieved by a variety of different visual stimuli including color, shape, size, motion, luminance, and flashing. However, it needs to be better understood and precisely assessed how the different animations affect user attention. In this paper, we analyzed and compared the noticeability of ten different animations. We investigated the extent to which they attract users’ attention and generate quantitative indications accordingly. We propose a quantitative method to measure the noticeability of animations in mobile interfaces and point out possible directions for future studies.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
