Abstract

The main intention of this paper is to examine an overview of the Qualitative research method. This method usually explores the complex nature of phenomena or social reality as experienced by a person's expression, attitude, culture, beliefs, ideas, and intentions. Humongous changes are transpiring now, and one is the technological uprising that correlates people to people through several social platforms. The second is the outburst of academic theories, so qualitative research now exists in a radically unique theoretical landscape. Qualitative research is frequently used to analyze complicated phenomena or to reach perspicuity in people's knowledge and viewpoint on social issues. It concerns organizing the data and transcribing, coding, and interpreting it. It is especially valuable when an investigator is urged to comprehend the significance the people connect to their pieces of knowledge or when they wish to reveal the approaches, such as grounded theory, ethnography, case study phenomenology, narrative analysis, etc. The most familiar procedure for data collection are participant observation,semi-structured interviews, and focus groups; for data analysis, a field diary and audio recording are used.

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