A Qualitative Inquiry of Organizational Commitment on the Relationship between Technology Characteristics and Technology Adoption

Abstract

A number of studies that have bearing on Technology Characteristics and Adoption have been conducted. However, very scanty ones relate these concepts to organizational variables. This paper set out to have an empirical look at the mediating effects of organizational commitment (OC) on the relationship between technology characteristics (complexity and perceived usefulness) and computer technology adoption (CTA). To achieve the objective of this study, a model was proposed and two propositions were formulated (1. OC mediates the relatioship between complexity and CTA; 2. OC mediates the relatioship between usefulness and CTA). In addition to the literature reviewed, relevant data were gathered by interviewing ten employees of different SMEs; and qualitative analysis was carried out using content analysis respectively. It was found that OC mediates the relationship between Technology characteristics and CTA. Among the implications of this paper are the extension of the frontier of the exiting literature and helping practitioners plan using the proposed framework.