Abstract
This is the first study in the UK to explore pre-wedding body image concerns and experiences. There were 134 participants who took part in either an online survey or a semi-structured interview. The overarching theme developed after reflexive thematic analysis of the data captured the body image expectations and pressures experienced in the run up to a wedding. These pressures and expectations came from a variety of sources but particularly as a result of perceived and/or experienced judgement from others, including those attending the wedding, and the wedding industry itself. Many brides intended to lose weight in preparation for the day, and not meeting weight-loss targets had significant implications in terms of feelings, emotions and behaviour. Findings have important implications for professionals who work in the aesthetic industry and come into contact with individuals who present with weight and/or other appearance related concerns.
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