Abstract
Customer Relationship Management is the more reliable approach in acquiring, maintaining, and creating relationships with customers. It is an important factor in Indian banking sector. Customer Relationship Management becomes imminent for the growth and profitability of banks in the present period of time. The customer relationship management technology is to optimize the organizations revenue and profits through optimum customer satisfaction. Managing customer relationship is sustainable and valuable to the business. In the competitive world, nowadays every bank is realizing the important of relationship with customer to survive. This paper intensifies the role or province of customer relationship management in the banking sector.
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