Abstract
Abstract. Several researchers addressed the problem of internet assistance regarding purchasing intention in the automobile industry, without referring to an online conceptual model. This paper presents a model which specifies online factors involved, such as: credibility of social networks, online car advertisements and information sought after about cars through online websites. The suggested online model enables the automobile industry to better study and clarify the involved factors affecting online car purchasing intention, and reveals new results. The proposed model consists of the element of trust of social networks, and how it impacts online brand image through the influence of online car advertisements and online information sought after about cars, which in turn affects online purchase intention. This proposed online model successfully explains the impact of trusting social networks on creating a positive online brand image, and on online car purchase intention Keywords. Online conceptual model, Automobile industry, Online purchase Intention. JEL. M37, M31, M39.
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