Abstract
With the deepening of reform and opening-up, the economy of China has developed rapidly. In recent years, shared farms have been one of the popular forms for the Chinese government to help the rural areas to shake off poverty. However, despite of many achievements, the business model of traditional shared farms cannot satisfy the growing market demands. Based on the research conducted under a national undergraduate innovation and entrepreneurship program, this paper starts with an analysis of the advantages and disadvantages of traditional shared farms and then proposes a business model that provides customized products and services. The feasibility of the proposed business model is discussed by using the IDIC model and some suggestions are put forth for the optimization of the business model for customized shared farms.
Highlights
The key to China's rural revitalization strategy is to solve the “three rural” problems
This paper proposes a new shared farm business model with customized products and services based on a national undergraduate innovation and entrepreneurship program successfully completed by the authors
Before we propose a new business model that provides customized products and services and in order to verify this new model of personalized shared farm, we designed a questionnaire including 12 questions investigating from three aspects: satisfaction of current shared farms, pursuing personalized customization and favorites for personalized shared farms
Summary
The key to China's rural revitalization strategy is to solve the “three rural” problems. The agricultural supply-side structural reform aims to alleviate structural problems including unbalanced supply and demand of agricultural products, short agricultural industrial chain, low quality of agricultural products and low agricultural productivity in China. The characteristics of traditional shared farms include the emphasis on products, a single industrial structure, a fragile industrial chain, and obvious regional features. This mode of operation makes the traditional shared farms hard to develop. Based on a national undergraduate innovation and entrepreneurship program, this paper discusses the feasibility and the possible profitability of the business model for shared farms providing personalized products and services, and gives optimization suggestions for the operation mode of the exiting shared farms. This research may contribute to the theoretical research in the field of shared farms and the proposed business model of may provide a useful reference for running shared farms
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
