Abstract
Purpose –The main objective of research is focused on presenting a strategic perception of improving mental image of foreign tourist in light of obstacles to negative phenomena of Egyptian Design/methodology/approach- Both evaluative descriptive research and deductive approach are used to prove validity of basic hypothesis, which states that the proposed strategic scenario does not improve mental image of foreign tourist in light of obstacles to negative phenomena of Egyptian society. Findings –The study ended with accepting hypothesis that proves improving proposed perception of mental image of foreign tourist, taking into consideration disposal of negative phenomena account elimination of negative phenomena such as noise, pollution, begging, exploitation, harassment, and smoking that constitute obstacles to mental image of Egypt as an important tourist destination.
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