A Profile of Giving Patterns and Donor Behavior at a Suburban Community College

Abstract

Community colleges have become increasingly reliant on diversifying their revenue sources, and turning to private fund raising has become a common strategy for many of them. Although fund raising has been a common practice in higher education since its inception, it has only emerged in the two-year college sector in the past several decades. The current study sought to identify donors at a case study, suburban community college, specifically exploring giving patterns over time and testing the conceptual framework of a pyramid of giving that overlays institutional involvement and commitment with giving levels. Major infrastructure inconsistencies prevented much of the framework testing, but data were capable of creating an initial donor and giving profile for a typical community college. This profile demonstrated that board members and employees were the most loyal and consistent in making contributions, but that these gifts often were stable over time and did not increase to become major gifts. Also, private business and industry gifts were often given at the same level as individual gifts, perhaps illustrating the responsiveness and cooperation between community colleges and the local workforce.