Abstract
States that product life cycle theory has been applied to many industries and has proved successful in identifying future product and service strategies. Looks at how this theory can be applied to international trade especially with regard to competition in the form of low‐cost imports, by using the textile industry a case in point. Emphasizes the need to recognize the changing environment within the textile industry suggesting that businessmen should be aware of the constant process of change in order that they might survive.
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