A process management strategy for re-design: An Anchoring Adjustment approach

Abstract

Preceding research work on the re-design process has focused on the development and verification of an Anchoring and Adjustment design process model to provide an accurate description of designers' approaches to re-design tasks.Continuing on from that work,this paper presents an evaluation of a re-design process strategy that is based on the Anchoring and Adjustment model's structure and evaluation metrics. The goal is to formulate an efficient and effective management strategy for re-design activities. Data were collected from three industry redesign projects for the evaluation. An analysis of the industry data showed that the format for the company's design processes maps onto the Anchoring and Adjustment model and onto the use ofits metrics. Furthermore, the data suggest that with additional formalization, based on the Anchoring and Adjustment model,the current management technique could provide more accurate feedback to the designers for the more efficient and effective management of their redesign processes. One of the case studies is presented to illustrate the research results and conclusions.