Abstract

Owning to the economic recession, the Chinese college graduates are suffering greater pressure in finding jobs than before. For this reason, a research was carried out at Jiangxi Normal University to investigate the current employment situation of the Chinese college graduates. Data were collected by way of questionnaires, interviews and symposiums. SPSS17.0 software was used as the tool to analyze the collected data. Data analysis shows that only a few of the college graduates interviewed were optimistic about their job prospects and anxiety prevailed. Therefore, personalized employment guidance, which has the advantage of taking into consideration the specific needs of each student, is recommended as an effective way of facilitating employment in the Chinese institutions of higher education.

Highlights

  • Owning to the economic recession, the Chinese college graduates are suffering greater pressure in finding jobs than before

  • Personalized employment guidance, which has the advantage of taking into consideration the specific needs of each student, is recommended as an effective way of facilitating employment in the Chinese institutions of higher education

  • “What kinds of guidance do the college students need?” “What is the present situation of employment guidance in the Chinese colleges?” “What are the effective ways of guiding employment?”

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Summary

Only a Few Were Optimistic about Their Job Prospects and Anxiety Prevailed

When asked about their attitudes toward job prospects, 59.4% of them expressed their opinions in vague terms, 15.1% of them were pessimistic and only 23% of them were optimistic about their future jobs. Influenced by the traditional employment concepts, almost all the Chinese college graduates hope to find a stable and secure job, which used to be referred to as the “Iron Rice Bowl” This kind of thinking is well embodied in their employment values, that is, the property of the employing units has always been over-emphasized and the government offices, public institutions and large state-owned enterprises are favored. My questionnaire analysis showed that about 80% of the college graduates valued material comforts For this reason, they would like to find a job in the developed areas such as the big cities instead of the under-developed areas such as the western part of China and the rural areas. Plenty of defects still exist in such an employment guidance system, they are as follows

Prominent Contradiction between Supply and Demand
Not Specialized and Specific Enough
Not Diversified Enough and Poor in Content
Deeper Level of Guidance and More Specific
More Systematic Guidance Process and Broader Range
More Considerate of Autonomy and More Humanized
Findings
Conclusion
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