Abstract
In this paper, we first present an original and synthetic overview of the most commonly used association rule interestingness measures. These measures usually relate the confidence of a rule to an independence reference situation. Yet, some relate it to indetermination, or impose a minimum confidence threshold. We propose a systematic generalization of these measures, taking into account a reference point chosen by an expert in order to appreciate the confidence of a rule. This generalization introduces new connections between measures, and leads to the enhancement of some of them. Finally we propose new parameterized possibilities.
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