Abstract
Being present on multi-sided music platforms such as YouTube, Facebook and SoundCloud is nowadays often seen as a necessity for any artist: there is currently no better way to connect with a prospective audience. As a result, multi-sided music platforms are extremely popular. However, the way they use copyright-protected content in digital advertising raises numerous questions with regard to copyright protection, competition and privacy alike. Chijioke Ifeoma Okorie’s book expertly guides the reader in a thorough exploration of the application of copyright law, privacy law and competition law in regulating multi-sided music platforms, using Nigeria and South Africa as the two focus countries. Structured into seven chapters, the book begins with an introduction as to the workings of multi-sided music platforms. Multi-sided platforms are ‘[an] avenue or means for several market participants to interact with themselves’. A multi-sided music platform is one which uses music as a free product to...
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
