Abstract
Within three decades, the medium density fibreboard (MDF) industry has grown and contributed significantly to the external trade of the wood-based sector of Malaysia. Today the industry is at a cross road. Although, trade is expanding, but initial relative advantages over other competitors have marginally eroded. Over time new critical success factors played important roles as the industry responded to changes in global challenges. Through an industrial survey using the strength, weakness, opportunity and threat (SWOT) approach, this paper assesses only these four elements as a preliminary study for further analysis in analysing the strategic competitiveness and core competencies of MDF industry.
Highlights
From the above review, producers need to understand these changes to take advantage of the opportunities these present for production, investment and trade, and their impacts upon the competitiveness
Owing to the regional transformation happening in the composite board industry, there is a need to conduct a strategic competitiveness analysis of the industry in Malaysia
Long term agreement concessions are obtained by medium density fibreboard (MDF) plants at Acacia forest plantations in Rawang, Selangor
Summary
Producers need to understand these changes to take advantage of the opportunities these present for production, investment and trade, and their impacts upon the competitiveness. They have to anticipate and response by planning effectively. The development of feasible alternative strategies depends to a large extent on the ability of the producer to examine its internal and external environments and to identify its competitive strengths and weaknesses, potential opportunities and threats to its business. The gaps that exist in the internal and external environments together with information on the capabilities and core competencies would allow the industry to identify critical strategies and tactical actions to take advantage and to overcome impediments faced. Owing to the regional transformation happening in the composite board industry, there is a need to conduct a strategic competitiveness analysis of the industry in Malaysia
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