A Prediction System Based on the TMRS Standardized Socio-Economic Status (SES) Classification of Bangkok and Metropolian Subjects

Abstract

The paper proposes a prediction system for socio-economic status (SES) classification of Bangkok and metropolitan subjects. The SES classification is based on the standardized SES classification that was proposed by the Thailand Marketing Research Society (TMRS) with the support of the National Statistical Office (NSO), and widely adopted by local marketing research firms. Extending the author’s previous work on the standardized TMRS SES classification, the paper describes a prediction system that was developed to classify Bangkok and metropolitan subjects into the SES classes that was proposed earlier.