Abstract

This study is conducted to analyze the concept of taunt pragmatically in TV talk show. As taunt is found in daily talks, many people have no idea how it is working in the production. Taunt is defined as an intended words that contain humiliating, cruel, demeaning, or bigoted language thinly disguised as jokes. It includes laughter directed at the taunted, not with the taunted. The current study is concerned with identifying of speech acts using in taunt, analysing maxims that are flouted to create taunt, explaining the functions of taunt created through maxims violation expressed by speakers in TV talk show and showing the impoliteness strategies that used in creating taunt. The qualitative and quantitative methods are conducted in this study. The data are in the form of utterances done by speakers. The data are selected from the session of ‘The Late Late Show’ by James Corden on You Tube Channel. After being collected, the data are analyzed based on two levels: the pragmatic strategies of taunt, and functions of taunt. The study is concluded that the speech act of criticizing and insulting are widely used in TV talk show. Taunt is used by the speakers to fulfill the functions of, mocking, and provoking, insulting and sometimes to laugh and criticize at the target. The maxims of quantity and quality are flouted by the speaker for the purpose of taunt. sarcasm is the most impoliteness strategy is employed by the speaker to put the target down and make laugh of him.

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