Abstract

Posters are one of the most effective tools for communicating ideas, thoughts, and plans. They come in a variety of shapes and sizes, with various goals and objectives. One example is the political posters, which are concerned with elections and seek to familiarize voters with candidates and their ideologies. Posters are designed to enhance the impact of candidates’ election programs (platforms, manifestos) in order to achieve their political aims. Politicians purposefully use various types of pragmatic elements in their election campaign posters in order to gain more votes by influencing voters. Furthermore, they rely on a variety of pragmatic means to express a wide range of speech acts. This study is concerned with investigating the Iraqi and American parliamentary election campaign posters pragmatically. The data is analyzed from pragmatic perspective .The data is taken from Iraqi parliamentary elections that are held in 2021, and American senate elections that are held in 2020. It applies Searle’s theory of speech acts (1979).

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