A Practical Decision-Making Model for Security Products Preference

Abstract

As many users of electronic devices have demanded security functions for their devices, many security products have been recently developed and released. Only a few products, unfortunately, are selected by users and most of products are disappeared. The kinds and demand-side market of electronic devices have been dramatically increased. And potential users consider various factors when they purchase security products. However, until now, security products have been developed in no consideration of user’s selection features with effective evident criteria and that’s the reason why most of products are disappeared. Thus this study explores the key factors and preference tendencies that are essentially deliberated when users choose security products. This study provides a decisionmaking model for software developers, users and market strategist. Also this paper proposes the assessment matrix for measuring the factor level to form the criteria which can be utilized in a security product market.