Abstract
The article is part of a larger research that investigates the relationship of the technological transformation of the television device as technical means and means of communication. From the development of image production and more powerful sound and more interactive multimedia platform technologies, we present a theoretical reflection on contemporary television and new productions of meaning, brought everyday way in operandi device modus and whose reception possibilities configure more affective immersions (production and reception), guided by the power of the sensory and the multiplication of screens. In addition to the bibliographic path that guides the reflection, we present an empirical research conducted through form (poll) with users on the topic.
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