Abstract
<p>Language use is always strategic. Speakers do not only choose linguistic forms, they also choose strategies. This paper intends to explore the ways the language users take to attain their communicate goals, i.e., pragmatic strategies. Specifically, this article aims at a comprehensive positivist of the conversational pragmatic strategies in part of the novel <em>Man, Woman and Child</em> by Erich Segal; the direct-indirect pragmatic strategies in the eighty-nine Coca-Cola consumer advertisements from the year 1886 up to the year 1980; the “conversational maxim” pragmatic strategies in some 793 business letters, the “conversational maxim” pragmatic strategies in seven e-mails; and the “face-management” pragmatic strategies in some 793 business letters. The goal of study is to verify the universality and feasibility of the implementation of pragmatic strategies, both in literary and business writings. Only in this way can the language users achieve their communicative goal effectively.</p>
Highlights
This paper is intended to make a comprehensive positivist case study of the conversational pragmatic strategies in the novel Man, Woman and Child by Erich Segal (1985); the direct-indirect pragmatic strategies in the eighty-nine Coca-Cola consumer advertisements (Note 1) from the year 1886 up to the year 1980; the “conversational maxim” pragmatic strategies in seven e-mails; and the “face-management” pragmatic strategies in some 793 business letters
This article aims at a comprehensive positivist of the conversational pragmatic strategies in part of the novel Man, Woman and Child by Erich Segal; the direct-indirect pragmatic strategies in the eighty-nine Coca-Cola consumer advertisements from the year 1886 up to the year 1980; the “conversational maxim” pragmatic strategies in some 793 business letters, the “conversational maxim” pragmatic strategies in seven e-mails; and the “face-management” pragmatic strategies in some 793 business letters
Pragmatic strategies are the basis on which a speaker chooses linguistic forms; (2) the implementation of pragmatic strategies is universal phenomena in both oral interaction and written language communications, in both literary and non-literary texts (Leech & Short, 1981, p. 302)
Summary
This paper is intended to make a comprehensive positivist case study of the conversational pragmatic strategies in the novel Man, Woman and Child by Erich Segal (1985); the direct-indirect pragmatic strategies in the eighty-nine Coca-Cola consumer advertisements (Note 1) from the year 1886 up to the year 1980; the “conversational maxim” pragmatic strategies in seven e-mails; and the “face-management” pragmatic strategies in some 793 business letters. Our purpose of the positivist case studies is to further verify the universality and the feasibility of the pragmatic strategies in both oral and written, in both literary (Note 2) and non-literary communications. Considering the universality of the data, this paper has collected both literary and non-literary writings, such as the novel Man, Woman and Child by Erich Segal eighty-nine Coca-Cola consumer advertisements seven business e-mails and 793 business letters, which can be representatives in certain registers or categories. The possible pragmatic strategies are the objectives of study in this essay
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