Abstract

The attitude of human create pollution. Pollution has to be addressed, and changing of human attitudes could be the only way to mitigate the pollution. The three pillars method to encourage humans to change their attitude so that our environment will at least maintain the strata quo of the current situation. The process of changing the human attitude is a long-term and time- consuming process, however, the end result is an encouraging one. The two examples quoted are the River of Life Project and the Sungai Way River rehabilitation project. Both projects have significant success stories of changing human attitudes. The first example is that the government has spent a lot of money to beautify and clean the river, an expensive clean-up, but it creates an awareness that is time for humans need to change their attitude to keep the environment clean (the application of Utilitarian attitude approach). The second example is the involvement of stakeholders, such as communities, students, teachers, merchants, factory owners, and traders. Who are knees to rehabilitate the river that flows beside their place of work, properties, residential area, schools, and playground (a good application of Normative Attitude). The environment can be reinstated to its natural state when humans change their attitude of habituation.

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