Abstract

Educational, attitudinal, and sociocultural factors create barriers that prevent girls and young women from pursuing opportunities in science. Of these barriers, gender-role stereotypes of science have been cited as a significant obstacle. This research analyses a US television series that counters gender-role stereotypes of science. The analysis found the images presented on this series challenge previously reported stereotypes of women scientists shown in the US media by emphasizing the expertise of women scientists, showing alternatives for balancing the demands of their professional and personal lives, and providing examples of role models who have succeeded in male-dominated fields. The significance of these results are discussed in light of gender schema theory and the need for future research on the effects of women scientist role models on girls' and young women's interest in science.

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