A “Poor Man's Pleasure”: The Cinema House and Its Publics in Twentieth Century South Africa

Abstract

ABSTRACT What do cinema houses have to tell us about the experience of collective leisure in early twentieth-century South Africa? This article considers how the cinema house points to unprecedented social conditions that allowed the emergence of new publics. Drawing on scholarship on the development of cinema in South Africa, the article considers how the historical transformations through which the cinema has passed since the 1910s suggest attempts to domesticate the space of projection of the cinema as well as the formation of new cinema audiences. Diverging from readings of the cinema in South Africa that focus on film, the article considers how the cinema house is inscribed in this scholarship as an evocative cipher of incipient publics and as a metaphor for the containment of a new public sphere during the periods of segregation and Apartheid. While today the cinema house no longer occupies the place it once did, the paper concludes with a reflection on recent recreations of the space of the cinema in two South African art installations. The restaging of these cinemas offers a way into the making of a collective space and the kinds of distinct publics they forged.