Abstract
In the United States, organizations are becoming as diverse as ever, a trend that many organizations believe is important (Avery, McKay, & Valpone, 2013), but one that may lead to lower performance in diverse organizations (Joshi & Roh, 2009). Supporting diversity has been shown to aid in leveraging it (Gonzalez & Denisi, 2009), yet recruiting for just that is yet to be well understood. This study explored how organizational characteristics work to attract White individuals who would likely support diversity initiatives. Using racial identity development, a construct based in Cross’ (1971) and Helms’ (1989; 1990) work, we found support for using organizational characteristics of support for diversity, innovativeness, decisiveness, and rewards orientation to attract potential White allies.
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