Abstract
Broadcast meteorologists are trusted by the general public to convey knowledge on climate change and they make choices about what information to present to their viewing audiences. Interviews with broadcast meteorologists revealed a wide range in their knowledge base and confidence in conveying climate science to their audiences. However, all interviewees agreed that visual images are an essential means for communicating with their viewers. Three major themes emerged from interviews with participants: visual imagery is important, dramatic images are powerful motivators, and the new visual presentation technologies have great value.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Social Ecology and Sustainable Development
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
