Abstract
The management practices in common use in the sheep industries of UK and New Zealand have few similarities, This is the inevitable result of the widely different political. climatic and financial influences the two industries experience. New Zealand products enjoy a favonrableresponse from British consumers. They are considered to be quality items and generally look well in the markets. Our markets are well established and while we would allacknowledgeimpetfections,therearenow more important issues than philosophy and structure. Returns to the producer is the paramount problem in the New Zealand sheep industry. A long term approach to that issue may demand considerable investment in the market place, delaying the flow of the entire amount of increased return back to farmers. The New Zealand farmer is a more innovative and adaptable character than his British counterpart. At least part of this is due to the volumes of regulations and restrictions that plague British farmers. Herein lies an asset that we should exploit to maintain a competitive edge. Keywords New Zealand, sheep industry,United Kingdom
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