Abstract

This paper proposes a personalized re-ranking of URLs returned by a search engine using user's browsing behaviors. Our personalization method constructs an index of the anchor text retrieved from the web pages that the user has clicked during his/her past searches. We propose a weight computation method that assigns different values to anchor texts according to user's browsing behaviors such as 'clicking' or 'downloading'. Experiment results show that our method can be practical for saving surfing time and effort to find users' preferred web pages.

Full Text

Published Version

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.