Abstract
This paper is intended to be a synoptic account of the current trajectory of capitalism. Such an account demands a focus on the cultural technology that has been constructed around the sigil of ‘talent’. I argue that this small word hides a multitude of different responses, each of which adds up to the same thing, namely an attempt to produce a new resource based around the capacity for invention. The paper is in two main parts. The first part considers the sphere of production and how talent is being mobilised there. The second part considers the sphere of consumption and the various means of maximising inventive capacity that are able to be found there as well. The conclusion to the paper considers the politics of this situation: an important one given that the goal of talent is ontological.
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