A Perception Study for Unit Charts in the Context of Large-Magnitude Data Representation

Abstract

Unit charts are a common type of chart for visualizing scientific data. A unit chart is a chart used to communicate quantities of things by making the number of symbols on the chart proportional to the number of items represented. An accurate perception of the order of magnitude is essential to evaluating whether a unit chart can effectively convey information. Previous studies have primarily focused on perceptual properties at small order-of-magnitude scales or the efficacy of pictographs in unit charts. However, few researchers have explored the perceptual effectiveness of unit charts when representing large orders of magnitude. In this study, we performed a series of sampling measurements to investigate the visual–perceptual characteristics of unit charts when representing asymmetric interactions such as large-scale numbers. The results showed that under the restriction of the current conventional display medium, unit charts still offer a significant advantage over bar charts in a single-scale visual overview. However, this comes at the cost of a longer response time. Although this study constitutes basic research, accumulating evidence about how people reason about magnitudes beyond human perception is critical to the field of information science. This study may contribute to understanding how viewers perceive unit charts and the factors that influence graphical perception. This article provides some specific guidelines for designing unit charts that may be useful to visualization designers.