Abstract
Innovation is suggestive of ground breaking ideas that take over the markets. In actuality, 70% of the innovation is incremental in nature[1]. With the rapid shift in trade prospects, firms shouldn’t underestimate the potentiality of incremental innovation. To illustrate, according to Bain and Co, a whooping [whopping] $5 Trillion of global GDP has been contributed by modifications in existing consumer products[2]. Software development life cycles (SDLC) are catalysts in providing standardised frameworks that define business operations. It causes structured project planning along with a decrement in the project expenditures and encounter with risks. The study draws attention towards the SDLC models and their employment in The Coca Cola Company. The brand extends a miscellany of developments under the banner of carbonated drinks. Such differentiated products cater to the market heterogeneity that gratifies customer personalisations. A planned approach helps the corporate navigate through unfamiliar sphere of undertakings; from determining novel ingredients to fabricating new chains of the brand. Key Words: Incremental innovation, SDLC
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